Foundation evens out your entire skin tone hiding any flaws, be they blemishes, scars, pigmentation, spots, acne and dullness. Choosing the right foundation is essential to achieving flawless makeup, however, with so many to choose from, many people find this a struggle.
There are three things to consider when buying foundation;
The first step is to identify your skin type. This can be normal, dry, oily, combination or acne prone.
Lucky you! You can use just about any foundation from mineral powder to cream foundation, depending on your required coverage.
Oil based foundations are great for dry skin, as your skin will benefit from the added moisture in the foundation. Look out for words like hydrating & moisturising while avoiding matte finishes. These will make your look dull.
Oily skin tones secrete enough oil on their own so the best option would be an oil-free liquid foundation. A matte finish one is great option, and some have oil control built into them. Using a pressed/loose powder after your liquid foundation to set it will help reduce the shine.
A full coverage, cream foundations will enhance the appearance of fine lines and wrinkles on ageing skin. Instead, opt for a light coverage, liquid foundation or tinted moisturiser with light reflecting pigments that will make you glow naturally.
Liquid and powder foundations suit this skin type, depending on the combination. If you have a normal skin and an oily t-zone (forehead, nose and chin area), liquid and powder foundation are fine to use. If you have dry skin in parts, I would avoid powder foundations.
Acne Prone skin
It can be really difficult to choose a foundation that doesn’t clog your pores, irritate your skin or enhance your acne. Oil-free, medium to full coverage foundations are best for acne-prone skin. This helps to cover textured skin depending on the severity of your acne. Another tip is to use a clean brush or sponge every time you apply your foundation, and apply using a stippling motion to prevent spreading the acne.
Choose the right shade
This can be somewhat of an ordeal, however, I’ve come up with a few tips to help the process be a little less painful!
Determine your undertone. This can be pink, yellow, red or orange. This way you’ll be able to pinpoint which portion of the foundation range is suitable for you.
Never test the foundation on your hand. Always test it on your jawline & then double test it on your forehead to see if it matches your skin tone.
The lighting in stores is very deceiving. Once you’ve swatched the product, step outside the shop in natural day light to see how the shade looks on you.
If possible, test out a minimum of three shades, the closest match to your skin tone. By doing this next to each other, you’ll be able to identify your shade a lot easily.
Take a selfie! The last thing you want to do is buy a foundation and then find that you look like a ghost in pictures.
Don’t be embarrassed to ask for samples. Most beauty counters are happy to give out samples, giving you two or three uses of the product. This way, you can test it out at your convenience to see if the product is right for you.
(Sidenote – Unfortunately, finding the perfect shade is easier said than done, especially for women of colour. It’s sad to think that we’re in 2015 and some makeup companies are only just starting to realise that, “Ivory” and “Fair” aren’t the only two skin tones out there.) – Sigh!
Choose the right coverage
This is the lightest coverage, ideal for those who want to even out their skin tone & have a natural look.
Thicker in consistency and provide some coverage for people with blemishes, discolouration or other minor imperfections.
This is the heaviest coverage, ideal for those with a lot of blemishes and redness on their face. Not recommended for an everyday routine as it can clog your pores, causing breakouts. This is an ideal coverage to use for photoshoots and for brides on their wedding day, creating a flawless appearance.