The first thing I do when I wake up is check my social media notifications, and yesterday I saw that #InstagramStories was trending on Twitter. I skimmed through a couple of articles, and got the general idea that people weren’t happy about this change, so I thought I’d check it out for myself.
I had to make sure I was properly awake as I thought I was watching Snapchat for a minute – it was all very confusing.
I am still struggling to get my head around how Instagram were legally able to rip-off Snapchat’s whole platform. It’s a pretty shady move and from what I can see there isn’t much difference between the two; you can post 10 second stories throughout the day that disappear after 24 hours. Sound familiar? If they were going to copy somebody else’s idea, I would much rather it was the ‘Follows You’ tab from Twitter or Facebook’s post reach analytics!
If, like me, you’re partial to a bit of gossip – apparently the story is as follows. Mark Zuckerberg (owner of Facebook and Instagram) tried to buy Snapchat last year and they declined, so my theory is that this is Mark’s way of saying F*** you to Snapchat! Yes, I just called him Mark.
If I’m completely honest, I’ve been falling out of love with Instagram these past few weeks since they changed the algorithm; I don’t see any posts from the accounts I love, and presumably others don’t see mine as much, judging by my poor engagement/reach. Because of this, I’ve been spending a lot more time on Snapchat (I’m ‘Nishi.V’ by the way) – not that I needed an excuse. I love how real and unfiltered (flower crown aside) it is, and for me, it’s a happy medium between a curated Instagram feed, edited Youtube videos and Periscope/Facebook live -which just terrifies me.
I had so many conversations on Twitter, Snapchat and Facebook yesterday with fellow bloggers about this change, so I thought I’d put this post together to share my thoughts. We are all very interested to see what all this means for bloggers, brands and social media users, so I’d love to hear what you think too.
My initial thoughts are that it’s too early to fully judge the situation, but these are the main pro’s and con’s that I can see so far:
Everything could potentially be in one place now. Instagram & Snapchat are the two apps I use most on a daily basis, and if Instagram Stories takes off, could this be the end of Snapchat? *inserts sad face emoji* PS: I don’t actually believe it will; users may stay on Snapchat out of spite for Instagram Stories, and Snapchat will probably bring out some new features now to compete. You heard it here first!
For the people who don’t have/follow you on Snapchat, they’ll now be able to see the ‘real’ you on Instagram every day. In fact, your followers can even see your activity through services that offer an instagram activity tracker.
From a brands perspective, they can’t follow every blogger on Snapchat, so this could be another place for them to connect with bloggers and watch them document things they receive that they wouldn’t normally mention.
Apparently, if a story you share is received well and leading to a lots of messages, you can easily share it on your public profile and post it on your main feed. Though I haven’t tested this out, it sounds a lot easier than downloading a snap, especially now that they have the ‘Memories’ function; which makes it more complicated.
You can see the profile of people (if isn’t private) that interact with you. I can’t speak for other bloggers, but I’m always curious about who my audience are, what they look like, how old they are and their gender etc – just because I’m nosey! With Snapchat, you have no way of seeing who you are talking to unless you follow them back.
If you’re popular on Snapchat, this may mean you can now build a more engaged following on Instagram and in turn, hopefully help you to keep growing.
I’m a creature of habit, and like most people, I don’t receive change very well, so although the Pros may outweigh the Cons, I really, really love Snapchat!
I follow way more people on Instagram than on Snapchat; around 700 or so, and there aren’t enough hours in the day to watch everybody’s story. Nor would I want to!
I probably follow around 100 people on Snapchat, and though I don’t watch everybody’s stories, I like to choose who I watch – the alphabetical list certainly helps! I actually prefer to follow different people on different platforms, although some do overlap. I love the pretty, themed, creative, beauty accounts on Instagram whereas I love watching funny, interesting and motivational people on Snapchat. I think merging the two is very confusing!
I reckon there is too much content to consume in one app and people may not even care about the pictures any more? I opened Instagram, watched a few stories and then moved on to the next app. I didn’t even check my own notifications, never mind looking through my feed! Will others do the same?
Will people want to watch you on two platforms? A few of the bloggers I follow on Snapchat announced that they will be doing a bit of both, but to be honest, I haven’t watched the other half of their story on Instagram. It’s harder to find unless you search for them, and the few that I have seen have been repetitive, which is a bit annoying.
Equally, I’ve had messages from followers asking if I’m leaving Snapchat as they prefer it to Instagram. My answer to that is no, but maybe I’ll do a bit of both? I’m not sure that Instagram is ready to see Drunk Nishi just yet!
I appreciate this isn’t my usual content, but I just have so many questions!
Will we see the same stories on Instagram and Snapchat? How do you decide which platform to use? Do you pick one, or do a bit on both? Will that be coherent to people that only follow you on one and not the other? Ahh, help!
Does anyone else feel like they’re cheating on Snapchat with Instagram?