There are some real gems to be found on the high street and recently, I’ve found myself making a beeline for the Maybelline stand every time I’m in Boots. So, I thought I’d have a look inside my makeup bag to see just how much of the range I own.
Although I don’t quite own (or love) enough to wear a full face of makeup, these are the few that have made my ‘All Time Favourites’ list from the brand.
The Eraser Eye Concealer
The Maybelline Eraser Eye in Nude is my favourite concealer for highlighting the highest points of my face. Unfortunately, as this is the darkest of the two shades available in the UK, it is too pale for my skin tone, however the brightening effect it gives makes for a perfect highlight.
The consistency is incredibly light, it almost feels like nothing is on the skin, yet the coverage is pretty decent. The foam applicator applies the product well, although I do like to blend it out with a damp beauty blender for a seamless finish. Although the applicator doesn’t compromise the coverage, I worry that it is a breeding ground for bacteria as it is attached to the product itself, and therefore difficult to clean effectively.
Master Ink Liquid Eyeliner
I’m not usually a fan of liquid eyeliner, as I find that shiny/glossy finishes tends to make them look cheap and, in the past, if I’ve found the perfect formula, the brush has been difficult to use or vice versa. Because of this, I prefer using gel liner with my own brush so that I have more control over the application. However, I recently picked up the new Maybelline Master Ink Liquid Eyeliner Matte and I love it!
The brush isn’t too thick or too thin, meaning that I can get really close to my lash line. The colour payoff is fantastic; it’s an intense black that sets quickly and dries matte. I haven’t noticed any smudging, and it lasts all day. It’s perfect for lining your lids if you’re in a hurry, or throwing into your makeup bag when travelling.
Lasting Drama Gel Eyeliner
The Lasting Drama Gel Eyeliner is my go-to liner; it’s amazing value for money and very comparable to some higher end gel liners that I have tried.
I like to build the colour up; I use a light hand at first so that it’s easier to fix any mistakes, and then go over the area again to intensify it. The texture is smooth and creamy, the pigmentation is great, it dries a matte black shade and stays on as well as any other high end gel liner. It does also come with a small brush, which, as per usual, I haven’t used.
Lash Sensational Mascara
I have reviewed the Lash Sensational mascara here and it is still my number one drugstore mascara! The product, when new is more of a wet consistency but after about a week or so, it begins to thicken and dry to a nice formula that is easier to work with. This adds volume to the lashes and the plastic wand helps to separate and lengthen lashes without being clumpy.
Master Sculpt Contouring Palette
I have this palette in Medium/Dark (the darkest shade available) and it is perfect for a subtle daytime look. I don’t use the highlighter in this palette as it is quite frosty on my skin tone, which incidentally works out well for me with the contour-highlight ratio in the pan!
The contour is a cool toned brown, but not so grey toned that it looks muddy on the skin – ideal for everyday use. The texture of this matte contour colour is smooth, soft and in my opinion, perfectly pigmented.
The powder pan flips up to reveal a built-in mirror and brush that is surprisingly soft and useable. Not only is it perfect for creating perfectly chiselled cheekbones, but the square compact is great for travel and on the go touch ups.
Color Tattoo 24 Hour Cream Gel Eyeshadow
The Color Tattoo‘s are often described as a dupe for the MAC Paint Pots at a fraction of the cost and I definitely agree with that. I love a good multi tasking product, and these can be worn as an eyeliner, alone as shadow, or as a base for powdered shadows. Maybelline have promised us that they’re long-wearing, which they certainly are. They don’t budge or crease once set, and are easy enough to blend out if you work quickly.
I have also worn them as lipstick before; although it’s not the most comfortable seeing as it wasn’t designed to be worn on the lips. They do however last for a decent amount of time, and can withstand multiple drinks!
These pass the test with flying colours due to their longevity, versatility, and quality pigment payoff.
So do you reckon Maybelline is my favourite drugstore brand? As somebody that only ‘discovered’ drugstore makeup around a year ago, I think it’s pretty safe to say YES!
What are your favourite brands/products? Is there anything I need to add to my collection?