As you may have figured by now, I am so, so fussy with foundation. It has to be the perfect match, and anything that is ‘close enough’ simply isn’t good enough in my opinion.
As an olive toned girl, I understand just how difficult it is to find that perfect ‘yellow-but-not-too-yellow undertone’ in foundation. Let’s be honest, the drugstores haven’t picked up on that yet, at least not in the UK -they’re clearly missing a trick! I think it’s a huge shame that they only really cater for caucasian skin and everything has a pink undertone. They could be cashing in on a potentially huge, lucrative market, but what can you do!? (You can read more about my thought on that here) Let’s move on..
I also think it can get a bit boring using MAC, Nars and Bobbi Brown all the time, which are the top three brands that cater for a variety of skin tones. Sometimes it’s nice to try something different, venture out of your comfort zone and have a budget-friendly option available.
I don’t think a week goes by without me mentioning the Kiko Universal Fit Hydrating foundation to a few people! I rave about it constantly on Snapchat, Facebook and basically to anyone that will listen! I wear it in pretty much every YouTube tutorial and I think this is my third post about it! -Obsessed much?
I discovered this foundation earlier this year through Lily Pebbles, I was sceptical at first and wandered into the Kiko store expecting disappointment. Naturally, I was shocked to find the shade Warm Beige 90 which is my perfect match and instantly made the decision to fork out a huge £6.90 on it!
It ticks ALL the boxes for me; the formula is thick, creamy, highly pigmented and a little goes a long way – I learned this the hard way because the first time I applied it, I literally had a cake face. It’s hydrating on the skin as the name suggests and doesn’t cling to any dry patches. For such a budget buy, the staying power is amazing! I rarely use a primer and never set my face with powder and this stays put all day.
I apply it with both my RT miracle complexion sponge or my Sigma F80 flat top Kabuki brush and both work perfectly. It gives a medium level of coverage, which is buildable and lets some of your natural skin show through. Best of all, it has just the right amount of yellow undertone so I don’t need to worry about looking jaundiced and the finish leaves me looking matte but not flat.
Despite it’s slightly thicker texture, it feels lightweight on the skin and completely evens out my complexion and makes my skin look smooth. Oily skinned girls may need to use a primer but otherwise I think it would be great for all skin types. You can read about my other foundation favourites here.
I nearly forgot to mention how much I love the no-frills packaging. It’s simple, without looking cheap and although it contains the same amount of product as most foundations, it seems to go a lot further. It’s virtually impossible to get that last few drops out of a glass bottle however, if you’re feeling super thrifty, you can cut the tube open on this. It’s perfect for travelling too as it’s so lightweight and the screw-top lid means there is no chance of spillage.
Have you tried this foundation? It would be a crime not to give it a go!